In YourMenu, a Campaign is used to send SMS messages to your Audience(s). Campaigns can be Scheduled to send or can be sent immediately. Campaigns can also be recurring so they send more than once.
To create a Campaign for SMS Marketing:
On the YourMenu dashboard, go to SMS Marketing > Campaigns
Click Create New Campaign
Give the Campaign a Name (ex: July Customer Appreciation, We Miss You, Taco Tuesday)
Under Template, select the Template you'd like to send